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A Portfolio to Remember

Production and Screenplay by Leana Sindi

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my introduction to design thinking

I was first introduced to the concept of "design thinking" through an Industrial Design class at RISD (Rhode Island School of Design).

 

Each project began with the preliminary principle of creating a human-centered design by identifying pain points in a particular community and using that information to inform the ideation and design of a product to help that community. 

Fascinated by the concept of design thinking I began reading further on the subject, which led me to read

"Network Thinking" by Ulrich Weinberg.

This stimulated an interest in the interaction between human and everyday product and how AI could elevate that interaction.

And so I created an independent study to explore a few creative possibilities

Two innovations ...

A shopping cart that registers what's being inserted, moves on it's own and maps a route through the supermarket based on the user's shopping list.

SMARTCART

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A screen connected to cameras that acts as a mirror allowing you to see yourself at different angles.

CAMERA MIRROR

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See the design process I used to arrive at these ideas (and others) and what technology I propose for their implementation , outlined in my project thesis PDF.

this work led me to take a course on the internet of things ... 

Course:

Internet of

Everything

In my research, I use two examples of smart objects currently on the market to demonstrate the technologies available for everyday product connectivity, exploring the use of sensors and the internet to make products smarter. One of my proposals is a design for a “smart fridge”. 

 

I also explore the use of neural links and Electroencephalography (EEG) in pursuing the possibility of connecting the brain to the internet and to our products and how it might be possible to communicate with our items in this way.

 

I suggest further research to build on the two-way communication – the ability to communicate with the objects in our own language. This research is currently being carried out under the term ‘brain-computer communication’.

 

Please see my research document PDF for more insight into my findings and ideas. 

MEANWHILE

I had just returned to college from a 10-day silent retreat in the Himalayas, where I learned Buddhist teachings for prevailing over negativity in the modern world. I wanted to share the education I had received there as well as the inspiration I had gathered from books and online talks. 

And so, I created BFG: Brown Feels Good

Purpose

bfg

I started BFG as a way to share the education I had received in a Buddhist meditation center, as well as lessons I'd learned from books and talks that had inspired me.  BFG strives to make health education and social inspiration fun and accessible

my

role

Initial branding (name + slogan + mascot)​
Talent Acquisition
Team-Building and Organization
Contacting Speakers and Workshop Leaders
Liasing with Brown University Officials

skills

learned

People Management
Branding
Empathy
Effective Outreach
Liasing with Professional Individuals
Working under Pressure
Disaster Management
Effective Marketing + Advertising

A NEW IDEA

The pressure of the strain on my attention led to stress-induced weight gain and I began struggling to find clothes that fit well on my new body type. I couldn't find a platform that gave me the shopping aid I was looking for and I increasingly associated shopping with shame.

 

That's when I conceived of the idea for an e-commerce marketplace for women's clothing that would remove or radically reduce the shame factor and would enable women to shop according to their body type and fit preferences. I developed this idea further to design a highly tailored shopping experience that would allow people to "break their social outlines". 

And so the idea for Outlines was born.

Thinking I needed to start spending more time with my friends, I thought about starting a social club linked to an e-magazine

People I knew began asking me to design their websites and do their branding, so I did. I built websites for a refugee summer camp in Beirut, a graphic designer in Paris, a dance fitness studio in Providence and a few more personal websites

a glimpse at some of my designs

Given my financial constraints, I learned the basics of web design myself on WIX and practiced making several websites for fun

The Culture Tent
The Culture Tent
The Culture Tent
E-magazine Idea
E-magazine Idea
E-magazine Idea
High school Social Justice Org.
High school Social Justice Org.
Graphic Designer
Graphic Designer
Epik
Epik RI Fitness Studio
Epik RI Fitness Studio

I worked on outlines for several months and after conducting the initial research and designing the prototype website, I began reaching out to students at Brown to join the team. I initiated two temporary partners and an intern, however we soon realized the technology behind the idea would require large amounts of capital and know-how. I decided to put the project on pause and look to gain further experience in product and business strategy before returning to Outlines.

Whilst building my work experience in the startup world, I felt inspired and decided to merge my passion for creative writing with my passion for entrepreneurship and innovation. This started with developing the blog for a non-profit helping small businesses survive the pandemic and eventually led me to create my own blog: ImagineNation. 

This blog is all about fusing the power of the imagination with knowledge of trends, industries and what is or could be possible in the near future. 

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  • What technology would you like to exist that isn’t available yet?
    Technology that will sync my body’s physiology with a smart fridge and a mobile app. Consider creating a fridge that knows its contents and is also connected through an app to your smartphone. Using the deep learning neural networks for Food ID Recognition, one could develop a fridge that recognizes what its contents are. Furthermore, using the barcode technology that supermarkets use to catalogue inventory, the smart fridge could do the same. Using AmazonGo technology, it will register every time you remove an item from the fridge and if you put it back in. Now consider that the fridge is connected to your smartphone via an app, whereby your fridge can send you alerts when items are about to expire and when you are low on certain foods that you have set notifications for in preferences. This system is convenient because one could check their “fridge inventory” whilst out in case one decides to do last-minute spontaneous food-shopping. This enables the user to act in a more informed way – the fridge telling the user that his meat is about to expire may stimulate the user to eat meat for dinner that night. Now, consider that the app is also connected to a device that monitors your body’s physiology - eg a bracelet or a device that analyzes your breath (eg. Lumen tracks your metabolism). If key physiology metrics (metabolism, blood sugar levels, energy levels etc.) can be consistently monitored, analyzed and synchronized with your shopping list and fridge inventory, this could be a great multi-faceted technology to support better health and making healthier eating decisions - especially if the app for example also shows where you can buy the healthy food products it suggests (partnerships with large + small food markets) and identifies and shares ‘best-buy’ shopping markets for those products.
  • An industry trend that you’re interested in and why?
    Personalized healthcare that gives control and autonomy back to the end user. In both mental health and physical health, we are seeing apps and technology develop that are delivering personalized insights directly to consumers that then helps them to make choices and take action steps for themselves in devising their own healthcare plans with informed and strategic guidance. Think first of consumer products that closely track physiological systems in the body, seamlessly, and deliver quick insights through mobile apps on how the user can change their behavior/habits to improve their health. This trend started with products like the fitbit and apple watch but I think we’re going to see big leaps in technology that is even more attuned to the body and that will generate more specific and tailored insights. For example, Lumen, the world's first hand-held, portable device to measure and track your metabolism that tells you if your body is using fats or carbs for fuel in a single breath and then instructs you on your eating, sleeping, exercise and more in order to optimize and capitalize on your metabolism. Now consider the technology and personal applications used to track physiological symptoms related to mental states. The first application, in my opinion, that popularized “mental health” via technology, was the meditation app, Headspace. This and most of the apps that followed were not providing any services tailored to an individual's needs or providing any personalized insights and generally focused on a single aspect of mental health, such as sleep quality. I was quite skeptical about the efficacy of apps like these in replacing or complementing mental health treatment until two years ago when I discovered Happify, an app that enables you to pick particular programs based on the particular mental health issues you are struggling with. These programs give the user the option to complete activities both in-app and in real life and also accommodate people with different interests + learning preferences - e.g. short videos vs short readings vs gamified learning. Today, there are technologies such as Sentio’s Feel mood bracelet, which navigates your treatment by monitoring your mood throughout the day, alerting you to important changes based on your physiology and then suggests activities based on those changes to improve your mood/mental state. I think we are now moving in a direction where both mental and physical health could be significantly improved using AI and tech by allowing the user to take control of their health on a day-to-day basis. Technology that improves the awareness of the individual and provides constant and easy access to information about their body and mind states in the present moment, will likely diminish many healthcare problems that build up over time unnoticed. I think this is a very interesting trend because developed correctly, these technologies could significantly improve peoples’ quality of life and reduce long-term health costs.
  • What industry are you excited to see develop and why?
    The education industry. I think that down the line we will see a disruption in the education space as e-learning develops to become more intelligent, adaptive and integrating more real-world experience. Currently there is a lot of hype around e-learning, for eg the PowerMBA is reportedly doing extremely well. A recent Forbes article I read on the PowerMBA made an interesting point about the shift to e-learning being consistent with disruptions occurring in other economic sectors - “In entertainment, for example, where streaming is taking movie theaters and even traditional movie studios out of the equation. In mobility and hospitality, where the sharing economy is challenging taxi companies and hotel chains. In publishing, where social media is shuttering legacy periodicals.” However, in order for there to be a real disruption in the education space and movement to e-learning, I believe more time is necessary for the technology, curriculums and general approach to e-learning to be optimized for an experience that matches or exceeds that of the classroom and engaging with professors and classmates. The disruption won’t just be moving the classroom experience online, it’ll have to be changing the entire learning experience. Innovators will have to start from the problem education is meant to solve rather than building off the solution that educational institutions provide. I think there is a lot of opportunity here for innovation and designing what the future of education could look like and will definitely be an interesting space to watch in the coming years and/or get involved in from now.
  • Are there any applications of visual technologies you are particularly excited about? Why?
    One in particular I am excited about is the ability to see subtitles as people communicate in different languages with one another. Google is currently working on a wearable (glasses) whose focus is subtitles for the hard of hearing, as they are trying a new angle for their google glass that previously did not gain enough traction in the market. I think that the ability to communicate with individuals in their respective mother-tongues will not only help people doing business with one another, but also socially and politically. If visual tech can bring inter-linguistic understanding to such a level so as to radically reduce misunderstanding and remove the necessity for human translators who may be subject to human error or bias, there may be many stronger and important relationships that could evolve. Think of all the people in the world whose first language is not the same as yours, who you can barely converse with and now think how many of them could potentially be just like you - your soulmate even - and you could have a short conversation with them and never know simply because of the language barrier. I also think that developments in AR are extremely exciting, particularly when imagining the possibilities of linking the brain and neural systems to AR to project peoples’ imaginations and fantasies onto the world. One interesting use case might be creating an AR with your mind’s eye to practice doing an interview or a performance - which we already often do in our heads - so imagine making that more real and how that could improve human interaction and overcome performance anxiety. Another interesting use case is for a child to be able to project their fears visually for their parent/guardian to see as a new mode of communication to bridge understanding. This might also be useful in politics as often visual representations of a situation (e.g. movies) can be much more powerful in communicating not just a story but the emotions around a story and help make that human connection.

stay tuned

I am still continuing to develop my story, pursuing research in areas of interest, developing ideas not represented here and searching for new ways to exercise my passions. If you enjoyed my story and would like to work together, please reach out through my LinkedIn.

please scroll for testimonials

CREDITS

"LEANA PLAYED A CRUCIAL ROLE IN STANDING UP THE PROJECT AS WELL AS FILLING IN KEY INSIGHTS AND GAPS IN THE CLIENTS' HYPOTHESES. HER INGENUITY AND TENACITY IN FOLLOWING THROUGH WITH RESEARCH TO STRATEGIC DECISION MAKING TO AESTHETIC EXPLORATION DEMONSTRATED HER ABILITY TO SHEPHERD THE DESIGN PROCESS FROM GENESIS TO DELIVERY."

LIAN HAN / FUSEPROJECT / LEAD DESIGN STRATEGIST

“LEANA PROVED HERSELF TO BE A VERY BRIGHT, HARDWORKING AND FOCUSED INDIVIDUAL, WITH ATTENTION TO DETAIL, AND RESOURCEFUL. IT WAS A PLEASURE TO HAVE HAD HER AT OUR COMPANY.”

MELODIE LEUNG / ZAHA HADID ARCHITECHTS / ASSOCIATE

“LEANA SHOWED REMARKABLE MARKETING TALENT WITH A HIGH LEVEL OF ENERGY AND A TALENTED WRITER TOO. I HAVE THE DEEPEST PERSONAL AND PROFESSIONAL RESPECT FOR LEANA, AND SINCERELY BELIEVE SHE WILL BRING UNIQUE ENERGY, OPTIMISM, PASSION AND TIRELESS CREATIVITY TO YOUR ORGANIZATION.”

BAHAA RASHAD / SAJA PHARMACEUTICALS / BUSINESS DEVELOPMENT MANAGER

© 2020 by Leana Sindi

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